Customer Interview Techniques based on Jobs to be Done Theory

⚡️Jobs-to-be-Done theory⚡️ helps you leverage the force of your customers’ behavior, to drive product development and product improvement.
During this 🎯interactive live workshop you’ll learn from 👨‍🏫Bob Moesta, co-architect of the Jobs-to-be-Done theory, how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory (JTBD).

👉About this workshop

🔹Previous to this workshop, Bob will provide a warm-up reading of some of the JTBD fundamentals.
🔹1st session, June 23 – During the first session of the workshop, Bob will go through the fundamentals of JTBD, conduct a full JTBD interview and answer your questions directly.
🔹As homework, you will have to do a JTBD interview with one of your users.
🔹2nd session, June 30 – During the second session, Bob will answer your questions regarding your experience and provide you with advice on how to improve your interviewing technique.

👉Why you should attend?

Jobs-to-be-Done theory provides an excellent framework that helps you leverage the force of your customers’ behavior, in order to drive your product improvement.
During this 🎯interactive live workshop you’ll learn from Bob Moesta, co-architect of the Jobs-to-be-Done theory, how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.
All How to Web workshops consist of live sessions with the instructor, with no recorded materials, so you can discuss your problems and get your questions answered.

This workshop is based on over 30 years of research and practice by The Re-Wired Group and Bob Moesta, creator of over 3000 successful innovations. Bob combines a systems view of product development with a deep understanding of the progress customers want to make in their lives, to help you shift from hit-or-miss innovation efforts to successful product development.

👉Objectives of the workshop: what you can learn

🔸JTBD Theory
Discover how customers’ behaviors are driven by the progress they are trying to make and the circumstances they are in.
🔸JTBD Interviews
Observe and practice interviewing customers to discover why and how they choose and use specific products and services.
🔸JTBD Specifications
Create a concise summary of customer Jobs-to-Be-Done to inform product development and improvement.

👉About Bob Moesta

Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Michigan, Innovation consultancy & incubator, he is also a fellow at the Christensen Institute.

Specialties: “Jobs-to-be-Done” (JTBD), Innovation Management, New Product Development, User Interface Design, Experience Design, Robust Design, Business Model Design, Portfolio Management, Product Line Architecture, Sales, Marketing, Competitive Strategy, Marketing Research, Branding, Start-ups, Sales Management, Design of Experiments, Data architecture, Data Analysis, Time Management.

👉How to attend?

Buy tickets here ➡️ https://www.howtoweb.co/buy-workshop-tickets/
🎯 Registration ending on June 21. Only 25 seats available.
🔖10% off – by June 18. €389 – final price