Design Thinking in Marketing

Online Workshop Design Thinking

⭐ REGISTRATION

Because of the recent situation, we decided to share knowledge and meet people in the safest environment for the moment – the internet. The time changed from 6PM to 8PM.

🎉 WELCOME

Join the special edition of “Problem Solvers – Inspire To Innovate”, a limited series of free meetups where we share information about three topics: growth hacking, culture of innovation and strategy. This edition will be on Strategy.

📋 DESCRIPTION

Design Thinking is a systematic approach to problem-solving that allows you to uncover the unarticulated needs of your customers and to come up with new and exciting ideas that speak to them by targeting those exact needs. While some of the classic marketing practices have been proven to work in the past, they don’t exactly meet those needs in today’s fast moving pace where businesses need to grow and innovate.

Design Thinking encourages marketers to go out and try to understand the challenges of the audience by using qualitative research methods, encouraging experimentation of ideas, cross-functional teams and departments and, most importantly, through iteration. We need to shift from a 7 P’s marketing mix towards a 7 E’s mindset if we want to continue to be relevant in today’s market and deliver value through our products.

👨‍💼 THE SPEAKER

The speaker is Adina Timar (RO), Adina is a Product Marketer with 6 years of experience in the Tech Industry. She is working with SMB’s on creating products that deliver real value to customers who use them. With a strategic and customer centricity mindset, she’s a strong promoter of building innovative products that not only enhance the customer’s experience throughout the journey but also drive business success.

📖 LEARN

During this session you will learn:
– How you can use Design Thinking when building Marketing strategies
– The elements of a Marketing strategy and how they connect
– Marketing canvas- What is it? How do you build it? How do you use it?
– How the 7 E’s are replacing the 7 P’s of the marketing mix in innovative companies

🍀 WHO CAN BENEFIT FROM THIS

– Product managers interested in the marketing mindset
– Startup owners hungry for information
– Marketers dedicated in shaping customer experiences

🕑 AGENDA

18:00 – 18:30 – Registration
18:30 -18:45 – Introduction
18:45 – 19:30 – Keynote
19:30 – 20:00 – Q&A
20:00 – 20:30 – Networking