Designing For The Future – Timo Mashiyi – Veikkola (NL)

Designing For The Future – Timo Mashiyi – Veikkola (NL)

Talk User Experience Digital Product Design


Join our 6th round of “Problem Solvers – Inspire To Innovate” – a limited series of 8 free meetups hosted once every 2 weeks, around three main topics: growth hacking, culture of innovation and strategy. Today’s edition will be on Strategy.


Everything is designed but only through informed intuition, is it well designed. In order to predict the future, we must observe the present and understand the past. Comprehending the world around us helps to create products, services, brands and experiences that best fit in people’s lives. The knowledge gained through methodologies, processes, and tools gives a solid foundation to design the future.

This talk will focus on how research methodologies enhance the design and branding processes through collaborative thinking. He will provide some insights from different approaches and projects. His consultancy, Created Equal was based on the principle that all thoughts are equal and the best solutions are discovered only when different perspectives come together. We look forward to a mix of perspectives for designing the future.


Timo Mashiyi-Veikkola ( is an agile coach, service designer and futures strategist based in Amsterdam. Presently working with the design agency Nordkapp, he has been helping companies navigate the future for more than 18 years. He has worked with global brands on topics such as the Future of Retail, Future of Work, Smart Society, Food Futures, Travel Futures, Future of Technology, FinTech, etc.
He has developed approaches in trend management, design research, ethnographic fieldwork as well as scenario planning and brand strategy. In addition to his futurist and strategic positions at Nokia and Dell, he has worked for clients such as ING, M&S, Mars, Bang & Olufsen, Panasonic, Absolut, LG, Herman Miller, Microsoft, Samsung, and Royal Carribean International. He has been a guest lecturer, facilitator and keynote speaker.


– The proper research methods that will enhance your next design and branding projects
– How collaborative thinking can be best used in design processes
– How to approach the next projects in your organization while making use of a mix of different perspectives
– Insights from Timo’s projects on topics such as The Future of Retail, Future of Work, Future of Technology and many others.


– Designers
– Innovators
– Marketers
– Researchers
– Branding Specialists
– Entrepreneurs
– Product Managers


18:30 – 19:00 – Registration
19:00 – 19:15 – Introduction
19:15 – 19:45 – Keynote
19:45 – 20:00 – Q&A
20:00 – Networking
20:30 – Closing


Innovating Society + Commons (Unirii)

Date & time

13th Nov, Wednesday

11th Nov, Monday


Commons (Unirii), str. Halelor nr. 5, Bucuresti, Romania