GoTech World // Customer Experience – Do you really know everything about your customers?

In the last few years the number of data sources has grown strongly, and the trend is ongoing: according to Gartner the average US adult will own more than six smart devices by 2020. Today cross-device IDs and identity resolution is a critical need for marketing effectiveness. Find how Accenture in collaboration with Google has created a Martech Solution to solve this problem.

Takeaways:

1. Understand how fragmentation of data and technologies prevent brand from deliver a great Customer Experience
2. Learn how a centralised Data and Decision Management is necessary to orchestrate contextualised personalisation across all channels
3. Discover how the integration of Martech, ADtech and Cloud providing marketers a persistent, unified customer view to activate marketing initiatives.

Presenter:
Gioni Gennai

Gioni is Accenture Interactive Martech Innovation Lead for ICEG. He has almost 20 years of experience in the Information Technology industry, mainly focused on Digital Marketing, Web Content Management and e-Commerce, working in international and complex environments on projects for multinational companies. Within his team he is working on MarTech and ADTech solutions and scouting for innovative technologies.