GoTech World // Mixology for consumer loyalty: user experience, content strategy and digitalisationTalk User Experience
Just like mixology in bartending, the perfect digital marketing combination is the result of a refined and in-depth study of the art and craft of mixing channels, tactics and resources to serve the best experience to a brand’s consumer. We’ll discover more about the ingredients, apps and skills needed to create the best cocktail to win in the brand engagement and loyalty competition.
Ioana Cristea (Barbu)
Ioana is the Co-Founder & Marketing Strategist of KITE: the digital marketing & creativity agency, Digital Marketing Consultant and a Marketing & Corporate Communication trainer, with over 14 years experience in the marcomm industry. She has delivered, together with her agile teams, hundreds of successful national online campaigns for B2C and B2B companies, with a significant focus on the FMCG, HoReCa, health, travel and business services fields, for brands like Samsung. Dr. Oetker, Smithfield, Muller, Accor Hotels, Sixt, Goodmills, Cinemacity, etc.