How to Map Growth Experiments to Your Customer Journey

Ana Oarga, Co-Founder @ Just Mad

How can we understand and evaluate our user’s actions and emotions in our product? And most importantly, how can we leverage these findings and kick-start the right initiatives to deliver better experiences?

In this talk, Ana Oarga of Just Mad will show us how Journey Mapping can help designers and product managers identify existing challenges and product bottlenecks and explore opportunities for achieving better growth for digital products by taking an experimental approach.

Whether it’s a piece of internal software, a Saas, or a mobile app that needs improvement, this approach allows teams to generate a series of growth experiments in an attempt to improve acquisition, activation, retention, and engagement.

By the end of this session, participants will have an easy-to-follow recipe that can be applied on various steps in a user journey for generating a backlog of experiments, ready to be implemented.

About the speaker

Ana is all about creativity, diversity, innovative ideas, and striking, bright colors. After 7 years of working in the tech field across corporate, agency, and start-up environments for both B2B and B2C businesses, she has gathered extensive knowledge at the intersection of product development, design, and business. Great with numbers and people, Ana believes that value is measured in revenue, conversions, and happy users. As a certified UX specialist and workshop facilitator, Ana helps companies deliver tangible results for their customers and bring digital products to market and beyond.

Schedule

Central European Time (GMT+2)

6:00 PM – 6:05 PM – Intro

6:05 PM – 6:45 PM – Ana Oarga on Mapping Growth Experiments to your CJM

6:45 PM – 7:00 PM – Q&A Session

About organizers

UXPressia is an all-in-one cloud solution for understanding customer, user and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers’ journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.