UXDX Community Europe East 2021 / How To Overcome Prioritising Challenges

Designing, developing and delivering products that provide user and business value is hard, even harder when you have several products launching at the same time. How can you ensure the balancing act of being an advocate for both the user and the business?

In this talk, Andreea will talk through her own practices when it comes to product prioritisation. Using experiences from previous roles as a UX & Design Lead she will touch on:

• How she uses data received from the end-users via quantitative and qualitative methods and analytics;
• How team alignment affects prioritisation and how she mitigates this;
• What challenges she has encountered; and
• Any future improvement she can apply to her own experiences